In 2023 I collaborated with the marketing team to redesign the decaf card. Unlike our other products, the previous decaf design was simple and lacked illustrations, giving us plenty of room for creative exploration. The original brief featured a sleeping man, but I proposed an afternoon setting to emphasise enjoying coffee for its taste rather than its caffeine. After team discussions, we landed on the 'night owl' as the face of the blend—a creature that thrives at night, embodying the idea that coffee is not just for mornings.
DELIVERABLES: Product Rebrand, Illustrative Design, Concept Development, Custom Illustration, Colour Palette and Typography, Packaging Design
PROJECT: Product Design
YEAR: 2023
PHOTO CREDITS: Seven Miles Coffee Roasters
LOCATION: Sydney
